I tried countless protein powders and was always upset with the sweetness, grittiness or ingredients in them. When you read the back of a protein powder ingredient label and it has 5+ ingredients on it, that means they didn't have a winner to begin with. They most likely were using cheap ingredients that were gritty and pungent... and had to add in all the extras to cover up their mess.
I knew it was possible to create a clean, result-driven protein powder that would boost my daily smoothie with enough protein to support my active life. Since it wasn't on shelves yet, I created it.
The first 15 manufacturer I shared my dream of creating "a plant-based protein powder that tasted good and was insanely good for you" came back with a formula that had stevia, monk fruit, gums and natural flavors. They all told me that these were needed and that everyone was using them.
( Well, I'm not everyone. )
I went out and interviewed more manufacturers until I found one who understood my dream and believed it was possible. I discovered when you use excellent ingredients that have been grown in organic fields and finely milled to remove any grittiness— you don't need flavors and gums.